Thursday Master Class: Build Your Author Platform and Launch a Stellar Book Marketing Campaign

If you want a writing career that lasts longer than a single book launch, you need more than a great story—you need a platform. In this game-changing session, book marketing strategist and personal branding expert Jeniffer Thompson will show you exactly how to build an author platform that attracts loyal readers, boosts your authority, and sets you up for long-term success. You’ll walk away with a clear, actionable roadmap for the next three years of your publishing career—plus real-world tools for growing your audience, raising your visibility, and turning casual browsers into devoted fans. Jeniffer pulls back the curtain on content creation, online presence, and brand building in a way that's practical, inspiring, and ready to implement today. If you're serious about selling more books and building a career readers will rally behind, this session is non-negotiable. Your future audience is waiting—let’s go meet them.