Thursday Master Class: Creating & Utilizing Launch Teams and Social Media

If you want your next book launch to explode instead of fizzle, this session is non-negotiable. Bestselling author Traci Hunter Abramson pulls back the curtain on the launch team strategies and social media tactics that drive real-world results—and then shows you exactly how to build them for yourself. You won’t just hear about what works—you’ll do it right there in the room. You'll create a launch team application (Google Forms), design graphics for your team and readers (Canva), and walk away with ready-to-deploy materials to ignite your next campaign. This is hands-on, no-fluff training designed to move your career forward immediately. If you’re serious about selling more books, growing your reach, and turning readers into evangelists, you need to be here. Don't just hope your next launch will work—engineer it.