Friday Breakout Workshop: The Book Launch Plan: Turning Publication into Visibility, Connection, and Sales

Friday, August 21, 2026 • 2:50-3:35pm
Must be registered for the conference to attend breakout workshops.

This presentation offers authors a clear, strategic framework for launching a book that enhances visibility, deepens reader connection, and promotes sustainable sales.

Too often, authors view launch week as just a brief promotion rather than a coordinated campaign. In this session, Jeniffer Thompson guides attendees through a staged launch plan that begins 60–90 days before publication and continues beyond release week to maintain momentum.

This session will cover how to prioritize efforts when time and budget are limited, how endorsements, metadata, partnerships, email lists, and retailer optimization work together, and how to align marketing activities with long-term career goals—not just short-term spikes.

Attendees will leave with a practical launch roadmap they can customize to fit their book, genre, and publishing journey.