Saturday Breakout Workshop: Author Branding and Your Book Marketing Roadmap

Saturday, August 22, 2026 • 9:00-9:45am
Must be registered for the conference to attend breakout workshops.

Create a sustainable author brand that fosters a long-term writing career.

In today’s creative economy, personal branding plays a crucial role in career success—and authors are no exception. Publishing a book is just the first step. Writers who develop recognizable brands are better positioned to grow their audience, attract opportunities, and maintain a long-term career.

In this workshop, Jeniffer Thompson—author branding strategist and founder of Monkey C Media—teaches writers to think beyond a single book and build a professional author brand that supports their future projects. You’ll learn how to clarify your message, identify the readers who need your voice, and create a strategic plan that increases visibility, connection, and discoverability over time.

Key Takeaways

• Understand why personal branding is crucial for building a sustainable writing career.
• Identify your target audience and the communities and influencers who connect with them.
• Build a clear author brand that boosts your authority and platform.
• Develop a visibility and content strategy that fosters long-term reader loyalty.